Material is a South African 2012 comedy film written and directed by Craig Freimond. The film stars Riaad Moosa, Vincent Ebrahim and Joey Rasdien. Material was a subject of rave reviews an high praise upon release and is considered as one of the best original South African films.


Directed by Craig Freimond
Produced by Ronnie AptekerRobbie Thorpe
Written by Craig Freimond
Starring Vincent Ebrahim

Riaad Moosa

Joey Rasdien

Music by unknown
Cinematography Trevor Calverley
Editing by Megan Gill
Studio Videovision
Distributed by Videovision Entertainment
Release dates February 10, 2012 (RSA)
Running time 93 minutes
Country South Africa
Language English
Budget unknown
Box office unknown

Anant Singh, a legendary South African filmmaker of the Sarafina fame and most recently, Mandela: Long Walk to Freedom, served as executive producer along with Tendeka Matatu, Ivan Epstein and Stephen Cohen.


The Story

Moosa’s character (Cassim Kaif) is a young Muslim man who works in his father’s fabric shop in Fordsburg, Johannesburg.

In the family tradition Cassim, as the only son, is expected to take over the family business upon his father’s retirement.

Cassim is a respectful down to earth son who has  not many alternatives, the family business is his apparent destiny.

Through a series of coincidences, one night Cassim finds himself performing at an open mike session at a local comedy club.

It is then that he discovers a hidden talent for comedy.

The events of that night  sparked a passion like nothing he’d ever experienced previously in his life.

The discovery of his comedy talent will bring his reality and ambition in to conflict.

The story deals with the issues of pursuit of individuality in the midst of family, religion, community and responsibility.

















The film is about a young Muslim man’s quest to make it on the Johannesburg comedy circuit and explores the clash between youth, tradition and religion.

Set in the Muslim Indian enclave of Fordsburg, Johannesburg. Material revolves around the tempestuous relationship between Cassim Kaif (Moosa) and his aging father (Ebrahim) whose one dream is for his son to take over the family’s struggling fabric shop.



Riaad Moosa Cassim Kaif
Vincent Ebrahim Ebrahim Kaif
Denise Newman Fatima Kaif
Joey Rasdien Yusuf
Krijay Govender Dadi Kaif
Zakeeya Patel Aisha Kaif
Roysten Stoffels Rafiq Kaif
Carishma Basday Zulfa
Nic Rabinowitz Dave
Osmond Ali Shanawaaz Kaif
Mel Miller Merv
Afzal Khan Faheem
Rabin Harduth Farouk
Quanita Adams Mrs Patel
Pranesh Maharaj Videoshop Guy
Nina Hastie Doorwoman at Comedy Club


Materiel opened to overwhelmingly positive reviews.  The film currently holds 8.1 out of 10 stars based on 624 users.