Early Oscars ratings show fewer viewers than last year – Nielsen

(Adds more context around numbers, best picture gaffe from

By Tim Baysinger. Feb 27 (Reuters) – ABC’s Sunday night broadcast of the 89th
Academy Awards drew a 22.4 overnight rating, down 4 percent from
last year’s low-rated show, according to Nielsen data released
by the Walt Disney Co unit.

The dip in the early figures for the Oscars could break the
streak of higher ratings for award shows in 2017, following the
Grammys and Golden Globes viewership gains over last year.

The 2016 Oscars show drew 34.4 million and was the
third-lowest rated since 1974.

Nielsen’s overnight rating measures 56 major markets in the
United States, which represents about 70 percent of the country
and is an early indication of the final number. ABC will release
viewership figures covering all of the United States later on

The awards went a few minutes past midnight on the East
Coast and ended in controversy when presenters Faye Dunaway and
Warren Beatty mistakenly announced “La La Land” as the best
picture winner after getting the wrong envelope. The actual
winner, “Moonlight,” was eventually announced.

(Reporting by Tim Baysinger; Editing by Chizu Nomiyama and Lisa
Von Ahn)


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