Business Plan Template

A Business Plan is a formal document outlining the goals of new or existing business, how to achieve those goals and reasons why those goals are achievable. The template provided on this page is that of a basic business plan; there are numerous ways and styles to write and present the business plan, however, the core necessary points that need to be discussed are often always similar.

Business Plan Content

Content Page (After Cover Page)
1. Executive Summary
2. Mission Statement
3. Company Analysis
4. Business Industry Analysis
5. Target Market
6. SWOT Analysis
7. Business Marketing Plan
8. Management and Staff Members
9. Business Requirements
10. Financial Requirements
11. Financial Projections
12. Business Plan Appendix

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Business Plan Template (Microsoft Word)

A Business Plan is the most essential document for any business whether existing or newly founded, it serve to answer all the questions that the company is facing or might face in the future.

A Business Plan is particularly useful when written and compiled by the owner or director of the business that is being discussed in it.

This is because the process of writing a Business Plan is essentially similar to writing answers about the business and exploring solutions to the problems the company, to all likelihood, will face in the future.

At the conclusion of writing a Business Plan, a business owner may discover that they have a better understanding of what they are doing or trying to do; they may find that they have learned of weaknesses and strengths of their business idea.

The strength of the Business Plan; and by that virtue, of the idea, lies in the accurate and honest writing and exploring of the business idea, problems and solutions.

Exploring and analysing the problems within the enterprise and the environment to which it operates or will be operating will assist the owner of that business in finding necessary solutions.

As a new business owner you must avoid compiling a Business Plan that you think will look good to investors as this may lead to failure to finding funders or worse, the failure of the business itself.

A Business Plan may very well indicate to the business owner that they should abandon the idea for failure to reach workable solutions or definitively establishing that the proposed enterprise will be viable in terms of serving the purpose it is founded for or making profits.

 

 

Content Page

The Content Page will list all the points that will be discussed in your business plan. The points listed above are not completely absolute, they may vary depending on numerous factors including but not limited to; business type, the author’s discretion, specific requirements of an institution to which the Business Plan will be sent.

 

 

1. Business Plan Executive Summary

In essence this section is the summary of the Business Plan; some scholars have often said that this section should be written last as it is the overview of the document you would have compiled.

The Executive Summary of your Business Plan must be a brief and concise discussion of your business.

It must cover everything that is carried in Business Plan and give the reader a clear idea of what your business is, the business industry within which it operates, what challenges it faces, how you will combat those challenges, marketing and how you intend to meet your goals.

 

 

2. Mission Statement

A Mission Statement is the definition of your business; in this section you get an opportunity to set your business apart from the rest by defining every aspect of it in detail.

Although you do not necessarily have to write it in a point form, thinking about about it like that will help you get there; the questions you must answer include but not limited to: Who is your company? What is your business? How and why was it conceived? Why is it the business you have chosen? Do you want to make profits? Who are you serving? What kind of an environment you want to create for your employees? etc.

It is better to answer these questions with honesty rather than copying another company’s mission statement as the claims you make may prove vital in the success or failure of your company.

 

 

3. Company Analysis

You must analyse your company by proving the overview, discuss ownership, location, history, products, services, operations, management and legal structures among other subject necessary in proving an insight into your company.

 

 

4. Business Industry Analysis

Once again, the emphasis is on honesty and not making your Business Plan look and sound good. This section is also called Market Analysis; here you must carry out a comprehensive research of the market or industry in which your business will be operating within.

You must ensure that your company will have a market share within that industry by researching growth opportunities, your competitors, relevance of the industry within a greater business environment, your country’s role in that industry, the effects of politics, infrastructure, etc.

Here you must reference sources of your information, look at recent studies and find out what aspect of that industry you can capitalize in.

 

 

5. Target Market

Provide a detailed report on who your customers are; age group, ethnicity, sex or sexual orientation, class etc.

You must study and fully understand your business or product, that way you will have a better understanding of your target market and then discuss those people in this section.

 

 

6.  SWOT Analysis

SWOT is an acronym for; S: Strengths, W: Weaknesses, O: Opportunities and T: Threats.

You must divide this section into four parts, those being; Strengths, Weaknesses, Opportunities and Threats.

Some scholars have stated that “Strengths” and “Weaknesses” of your business are things that fall within your control and are all internal issues that affect your business directly.

While “Opportunities” and “Threats” are things that are out of your control, these are external issues such as the industry itself.

 

 

7. Business Marketing Plan

Discuss how you intend to market your company or product. Set out a detailed marketing strategy.

 

 

8. Management and Staff Members

Who runs the company? Who does what? Who do you currently have? Who do you need? etc.

 

9. Business Requirements

What is still needed?, equipment, machinery, furniture, vehicles, etc.

If you are applying for finance, in this section you are already discussing how you intend to spend those funds.

 

10. Financial Requirements

In this section you put a price on every single thing you need, provide a detailed report of what each cent will be spent on.

 

 

11. Financial Projections

Provided informed and realistic financial projections based on sufficient understanding of your business and the industry if falls under.

This must include but; Income Statement, Balance Sheet and Cash Flow Projections.

 

 

12. Business Plan Appendix

List all the attachments and supporting documents that accompany your Business Plan, this may include but not limited to; Business Registration document, Tax Clearance Certificate, Bank Statements, CVs of Company Owner/ Directors, Matric/ Diploma/ or Degree Certificate, Identity Document (ID), etc.

 

Business Plan Template (Microsoft Word)

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